Three times' the charm - cliche, spell? This can speak to the dissemination of falsehoods in that if you repeat a lie enough then eventually it becomes accepted. Salesmen learn this trick early; it requires a suspension or bypassing of that inner voice that might flag this as being dishonest and they learn to drown out that voice. The top sociopaths are masters at this and then beguile themselves into believing the lie. Referenced within this strange cliche are also language spells that reveal how easily humans can be fooled with words. As Terence McKenna proclaimed "The world is made of language!" It's true we bring this world into existence through the objectification of abstractions with flimsy boundaries of what constitutes the object and then we assign attributes to these abstractions using tricks of descriptive language. It would be an oversight if I did not lump the advertising industry in with this charming phrase. Not only do the pushers of product sell a lifestyle of expectation which appeals to our egos with their clever advertisements but the top manipulators know they must buy enough advertising time in order that their message is repeated and thus becomes one of those mental worms ingrained in the psyche of their unsuspecting victim. Television especially lulls you into a stupor so the hypnotic advertisement can do its work. The only downside to the advertiser is the hypnagogic ability of television to put you to sleep. No matter however, the message is repeated online, on highway billboards, on the transit system you use to get to work, and so on. Another trick is using the inability of most people to think on the spot, especially when challenged. In that case we resort to what is most easily recalled and this means spouting out one of these cliches or an easily remembered claim from a commercial. The ego being what it is and not wanting to be called out for changing its mind or thinking about something, will then double down on these beliefs regardless if they still or ever believed in them.